Why Leaders Think Recognition Is “Warm and Fuzzy”. And Why They’re Wrong

You’ve probably heard it before, “employee recognition is nice, but it’s a bit warm and fuzzy.”

This mindset is one of the biggest barriers to building high-performing teams. Recognition is not soft. It’s not indulgent. It’s not optional.

Recognition is strategic.

It influences performance, productivity, engagement and retention. In fact, it’s one of the strongest leadership tools available.

1. Why Recognition Feels “Warm and Fuzzy” to Some Leaders

Many leaders grew up in workplaces where recognition wasn’t part of the culture.
They were taught:

• work speaks for itself
• don’t expect praise
• recognition is for exceptional achievements only

This old-school mindset doesn’t work anymore, especially with remote work and modern expectations around culture and wellbeing.

Employees today want meaningful feedback, connection and clarity. Recognition delivers that.

2. The Strategic Benefits of Recognition

Improved performance

Employees who feel valued show more initiative, creativity and ownership.

Higher productivity

Research shows productivity increases when recognition is timely and specific.

Better engagement

Employees who feel appreciated are more invested in the success of the business.

Stronger retention

Recognition is one of the simplest predictors of whether someone stays.

This isn’t fluff, it’s data-backed strategy.

3. Recognition Shapes Behaviour and Culture

Recognition helps leaders reinforce:

• desired behaviours
• company values
• expectations of excellence
• teamwork and collaboration

When employees see recognition happening around them, they understand what’s important and expected.

Recognition becomes a guide for what “good” looks like.

4. Why Many Leaders Avoid Recognition

Leaders often avoid recognition because:

• they fear showing favouritism
• they worry about over-praising
• they don’t know what to say
• they’re simply too busy

The truth?

People don't need perfect words.
They need timely, genuine appreciation.

5. How Tech Helps Leaders Recognise Better

Tools like Employi help leaders:

• remember key moments
• deliver recognition consistently
• align recognition with values
• view insights on recognition habits
• reduce admin and mental load

Recognition becomes easier, not heavier.

Recognition isn’t soft.
It’s strategic.
It improves outcomes.
And it shapes culture more than any other leadership habit.

The great leaders of tomorrow are the ones who value, appreciate and elevate their people today.